Pure Power - Fact Sheet
What:	AmerenUE has teamed up with 3Degrees Group, Inc., a national renewable energy marketing and development company, to provide Pure Power, a voluntary renewable energy program for AmerenUE’s 1.2 million Missouri electric customers. Permission to launch the voluntary program was granted in a May 22, 2007, order by the Missouri Public Service Commission. This product responds to our customers’ growing interests in environmentally friendly energy sources while supporting our regional economy.
When:	For information on Pure Power or to sign up for the voluntary program, visit the Ameren Web site at http://www.ameren.com/PurePower or call 866.665.PURE (7873).
Who:	3Degrees will develop and manage the program over the next five years. 3Degrees currently runs three of the top performing voluntary utility programs in the country and will open an office in St. Louis in 2007 to support AmerenUE’s efforts.    3Degrees is a national renewable energy marketing and development company serving utilities, corporations, and residential customers across the United States with a portfolio of innovative renewable energy products and services. 3Degrees serves 6 of the top 10 retail purchasers of renewable energy in the United States and was recognized by the U.S. Department of Energy as the “2007 Renewable Energy Marketer of the Year.”
How:	Through Pure Power, AmerenUE customers can support the development of wind power and other forms of renewable energy in Missouri and the Midwest. Residential customers participating in the program will choose to pay an additional 1.5 cents per kilowatthour (kWh) for the electricity they use. Based on this additional charge, a typical household using 1,000 kWh of electricity per month would pay an additional $15.00 on their monthly bill.    AmerenUE medium and large business customers will be able to participate by purchasing 1,000 kWh “blocks” of Pure Power for $15.00 per block. These customers can purchase as many blocks as they want.    AmerenUE will use Pure Power funds to purchase certified renewable energy certificates (RECs) from existing regional wind and other renewable energy sources on the customer’s behalf. AmerenUE does not profit from this program, and there are no contracts to sign. Customers can stop participating at any time with no penalty. The program’s environmental benefits have been independently certified by Green-e®—the national quality standard for renewable energy offerings.    While RECs are not a substitute for renewable generation, building that generation takes time. RECs allow customers to share in AmerenUE’s commitment to expand the use of renewable resources in the region immediately.    About half of the Pure Power demand will be met by renewable generators located within Missouri and Illinois. Pure Power supports only renewable energy capacity installed in the year 2002 and later; 75 percent of customer demand supports wind farms and the balance supports a blend of other renewable energy sources.