Pure Power is an optional program offered to customers by Ameren Missouri for those wishing to engage in environmental sustainability and the development of additional renewable resources.
Pure Power is not taking the place of Ameren Missouri delivering your electricity. Pure Power is a voluntary program that allows Ameren Missouri customers to support new sources of renewable energy through the purchase of Renewable Energy Credits (RECs). The sale of RECs provides the additional revenue that is necessary for new wind energy development to take place. Pure Power customers are charged a premium on top of their traditional energy bill to purchase the RECs (more